Specialists in fast turnaround online qualitative research
With MrQual you can run online focus groups, interviews, diary studies and research communities more quickly and easily than ever before...
With the ability to recruit online, and without the need to book viewing facilities in advance, we can set up and run new qualitative research projects very quickly.
Our background is in traditional market research, and we combine this with expertise in online qualitative methods. This blend is what makes us different.
If you like the idea of online qualitative research, but want to do it yourselves you can use our software. It is easy to learn, flexible and affordable.
How it works
In many respects online qualitative research is no different to face to face qualitative research.
Why it works
There’s no face to face interaction between the moderator and participants. And yet it works. Why?
Online qualitative research gives some surprising benefits to participants, researchers and clients alike.
“Very pleased with the depth and quantity of feedback”Saint Laurent Paris
“So pleased with MrQual. Great engagement.”BMI Healthcare
“Participants just seemed to open up. “Evolution Insights