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Month: December 2013

Online qualitative research in SurveyMonkey

17th March 201820th December 2013 by Richard Clark

The other day I came across a company in the drinks sector that does its own research, rather than commissioning an agency, using a combination of Facebook and SurveyMonkey. They had built up a consumer panel on Facebook, and the interesting thing was that they were using SurveyMonkey both for quantitative and qualitative research. For … Read more

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