Month: February 2014

Very often online qualitative research methods are used to complement face to face groups, either for pre tasks or follow up research. Apart from saving time and money for the researcher compared with traditional methods for managing pre tasks, the online approach can improve the quality of the face to face research. Here we look … Read more

In a recent blog article we suggested that it is best to steer clear of certain “advanced” online qualitative research software features (such as interactive whiteboards or drawing tools) when running your first online focus groups or market research online communities. This is not to say you should not use stimulus materials, or that you … Read more