Why moderating a BBFG is easier than an F2F group
Moderating an online bulletin board focus group (BBFG) is easier than moderating a face to face group (F2FG) and this creates new opportunities for the market research practitioner. Why is it easier? There are two main reasons. Firstly, there is more time in a BBFG than in a F2FG, so you don’t have to think … Read more