Richard Clark

Recruitment for online qualitative is generally easier than for face to face groups, because you do not need participants to live near a viewing facility and, unless you are doing live online groups, you do not need them all to be available at exactly the same time. So this means it should also cost less, … Read more

Monsanto, the makers of Roundup, have developed a new applicator which is designed to enable gardeners to apply weed killer more accurately than is possible with a spray. The idea is that gardeners can use it on individual weeds which are growing in among flowers, vegetables or other plants. Monsanto wanted to test the usability … Read more

Many people’s first reaction to the idea of online qualitative research is that it cannot be “as good as” face to face qualitative research, for the very fact that it does not incorporate face to face interaction. As you might expect we would disagree. And we say this as experienced researchers, who have run face … Read more

Moderating an online bulletin board focus group (BBFG) is easier than moderating a face to face group (F2FG) and this creates new opportunities for the market research practitioner. Why is it easier? There are two main reasons. Firstly, there is more time in a BBFG than in a F2FG, so you don’t have to think … Read more

Hair Care Case Study Findings In May 2012 we spoke to a large group of Mums about their hair. We covered routines, brands, trialling new products, concerns and post-baby care using a one-day bulletin board on MrQual. We are very happy to share our findings with you. Click here to take a look at the … Read more

Skin Care Case Study Findings In May 2012 we spoke to a large group of Mums about skincare routines and brands, using a one-day bulletin board on MrQual. We are very happy to share our findings with you. Click here to take a look at the types of insights that can be generated using online … Read more

Interview with new online qualitative researcher We’re interviewing Alex Davies, the newest (and youngest) member of the MRQual team. She recently did her very first MRQual project so we thought we’d have a chat with her to see how she got on, how she found using the software and talking to complete strangers. Overall, how … Read more