Richard Clark

Moderating an online bulletin board focus group (BBFG) is easier than moderating a face to face group (F2FG) and this creates new opportunities for the market research practitioner. Why is it easier? There are two main reasons. Firstly, there is more time in a BBFG than in a F2FG, so you don’t have to think … Read more

Hair Care Case Study Findings In May 2012 we spoke to a large group of Mums about their hair. We covered routines, brands, trialling new products, concerns and post-baby care using a one-day bulletin board on MrQual. We are very happy to share our findings with you. Click here to take a look at the … Read more

Skin Care Case Study Findings In May 2012 we spoke to a large group of Mums about skincare routines and brands, using a one-day bulletin board on MrQual. We are very happy to share our findings with you. Click here to take a look at the types of insights that can be generated using online … Read more

Interview with new online qualitative researcher We’re interviewing Alex Davies, the newest (and youngest) member of the MRQual team. She recently did her very first MRQual project so we thought we’d have a chat with her to see how she got on, how she found using the software and talking to complete strangers. Overall, how … Read more