Why there is no problem with professional research participants

Some people argue that there is an inherent difficulty with so-called professional (or repeat) research participants and respondents. But we don’t agree, and in this article we look at the opposing arguments.   We believe there are two main arguments which are used to support the view that there is a problem with professional participants.  … Read more

What you need to know about Facebook recruitment for online qualitative research

Facebook offers a viable method of recruitment for online qualitative research in certain situations. Here we outline how it works, and look at its pros and cons.   How Facebook recruitment works Facebook recruitment is usually based on Facebook advertising. In other words, an advert is shown to a target group of people.   Instead … Read more