Packaging design and shelf testing research with enhanced heatmaps

MRQual now offers packaging design and shelf testing with heatmaps as standard. But our heatmaps offer several insight-adding features compared with the usual heatmaps. Heatmaps are created by respondents clicking on parts of an image. ┬áThis could be a pack shot, shelf display or something else. The more respondents who click on a particular part … Read more

Thinking

A quick guide to implicit attitude testing in packaging design research

What is implicit attitude testing (IAT)? Implicit attitude testing (IAT) is a quantitative research technique to measure underlying attitudes or feelings. As such, one area in which it can be used is quantitative packaging design research. How does IAT work? IAT works by measuring the time taken to answer a question, in milliseconds. A shorter … Read more