Self-service online qualitative research software

Instant any-time access which saves you time and puts you in control



  • Asynchronous focus groups
  • Communities and qualitative panels
  • Pre & post tasks, and diary studies
  • Self-ethnography


  • Free quick-response support
  • Simple pay-as-you-go pricing
  • Online credit card payment option
  • Services available (recruitment, etc...)

Key features

  • Supports 20+ languages
  • Image and video uploading
  • Custom branding
  • Mobile responsive

Try MRQual for free in 3 easy steps...

1. Create free account

One person creates an account for a company or organisation. Then new users can be added to that account.

2. Try it out

Users can try all the functionality for free, and also experience the software from a participant’s point of view.

3. Just carry on

There is no need to contact us if you then want to use it for real. Just log into the account and carry on.

MRQual pricing model

MRQual has a pay-as-you-go pricing model, with no minimum fee per study. The amount you pay is based on the number of words written by your participants.

There is no license or subscription fee, and no fee for custom branding, mobile access, additional users, languages, or re-opening of previous research results.

You will quickly get to know how many words to expect, and we can also advise. You can also manage the participant word count by the way in which you phrase your questions.

You can purchase the required number of words for individual studies online, or just keep your account topped-up, or ask us about invoicing options.

For the rate card or link to create an account...

or to arrange a chat or online demo please just contact us

Online qualitative research articles

Key features of the MRQual software

File uploads

Questions and answers are posted in writing, and both moderators and participants can also upload images, videos or other files.


All your studies are accessible via your dashboard, so no need to ask us for access to previous studies.

Question types

You can ask open ended, closed single and closed multi response questions.  New questions can be posted anytime.

Mobile responsive

Participants do not need to download a mobile app or any software, and they can use it on any device.

Breakout rooms

You can post different questions to different groups of (or individual) participants at any stage


Transcripts and any files uploaded by participants can be viewed within MRQual, or exported.

Custom branding

You can add background colours and a logo to your account, or to each individual set of groups that you run.


You can currently use MRQual in 21 different languages (see below), and we can add new ones on request from account holders.


You can invite any number of clients to observe the research via a viewer login.

European languages
Danish, Dutch, English, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish

Other languages
Arabic, Chinese (simplified), Hindi, Japanese, Korean, Russian, Somali, Thai, Turkish

"A really nifty piece of software. Having used various platforms before, this one is by far the most intuitive."

(then of) Razor Research