- Benefits of qualitative surveys -
- 6 possible uses for qualitative surveys -
- How qualitative surveys work -
They are just like any other survey in the sense that they can have both closed and open-ended questions, and stimulus materials. However, the open-ended questions include various measures to engage the respondent, including probing by our Virtual Moderator.
Sample sizes might be anywhere from thirty respondents to several hundred, depending on the nature of the research. Questionnaires can be up to 15 minutes in length (though we are experimenting with longer).
- Our other research methodologies -
"MRQual designed and ran our Qual survey very quickly, and the results were great..."
Quiet Storm Agency
"Really fast service and valuable results. Our first experience of a Qual survey!"