Online surveys can now be used for qual research

#Fast turnaround #Large sample sizes #No group-think

Turnaround in days, even internationally
Sophisticated recruitment screening
Possible in any language
Video and image uploading by respondents

Results include original verbatim answers

6 possible uses for a Qual survey

Entering a new market or product category

Understanding consumer language in your category

Guiding new pack designs, product concepts or promotion ideas

Developing a new advertising or social media campaign

Evaluating new competitor activity

Gaining fresh insights for new business pitches

How our surveys work

They are just like any other survey in the sense that they can have both closed and open-ended questions, and stimulus materials.


However, the open-ended questions include various measures to engage the respondent, including probing by our Virtual Moderator.


Sample sizes might be anywhere from thirty respondents to several hundred, depending on the nature of the research.

"MRQual designed and ran our Qual survey very quickly, and the results were great..."

Quiet Storm Agency



"Really fast service and valuable results. Our first experience of a Qual survey!"

M&C Saatchi