6 possible uses for a Qual survey
How our surveys work
They are just like any other survey in the sense that they can have both closed and open-ended questions, and stimulus materials.
However, the open-ended questions include various measures to engage the respondent, including probing by our Virtual Moderator.
Sample sizes might be anywhere from thirty respondents to several hundred, depending on the nature of the research.
"MRQual designed and ran our Qual survey very quickly, and the results were great..."
Quiet Storm Agency
"Really fast service and valuable results. Our first experience of a Qual survey!"