About MRQual
We’re a small, specialist insight studio with one focus: helping brands get deeper, clearer understanding from short, simple surveys.
After decades of watching surveys produce thin, unhelpful open-ended answers, we built a method that changes the dynamic. When you ask smarter questions — and structure the experience the right way — people respond thoughtfully. They tell you what they really think.
Our work blends the clarity of qualitative research, the scale of surveys, and the speed modern brands need. Clients choose us when a standard survey isn’t enough, but groups feel slow, expensive or unnecessary.
If you want to understand the why behind people’s reactions — to packs, concepts, brand ideas or messaging — this is what we do.
Who we are
FOUNDER
Richard leads all MRQual projects and brings over 20 years’ experience in FMCG insight, behavioural economics and early-stage concept testing. His approach combines commercial thinking with a modern understanding of how consumers really make choices.
PROJECT LEAD
Sarah oversees project delivery, ensuring projects run smoothly from setup to final reporting. With more than 15 years’ experience across qual, quant and online research, she ensures every study is accurate, efficient and grounded in real consumer behaviour.
“With MRQual you get the richness of qualitative insight married with the robustness of numbers. And with their exceptionally fast turnaround times, you can be genuinely agile in your project workstream.”
— Shomik Ray, Senior Brand Manager, Diageo
“If you really want to run several focus groups, but don’t have the time or budget, MRQual is a brilliant alternative. You get the thinking you need, quickly and affordably.”
— Clare Wood, Head of Marketing, Sacla’
“We now have a clear route to take forward. Quick turnaround, clear actions, and the confidence to move ahead.”
— Philip McTeer, Marketing Director, Thatchers Cider