We combine classical research experience with specialist expertise in contemporary online qualitative research techniques.
We do mainly qualitative research, in the UK and internationally, although we also have plenty of quantitative experience.
If you are interested in online qualitative research, but prefer to do it yourself than use an agency, you can use our software.
How it works
In many respects online qualitative research is no different to traditional face to face or telephone qualitative research. That’s one of its strengths.
There are various different varieties of online qualitative research, some of which take place in real time, and some over a period of days, weeks or longer.
Apart from its speed, affordability and quality, online qualitative research gives some surprising benefits to participants, researchers and clients alike.
“Very pleased with the depth and quantity of feedback”Saint Laurent Paris
“So pleased with MrQual. Great engagement.”BMI Healthcare
“Participants just seemed to open up. “Evolution Insights