Bespoke online surveys, expertly designed and delivered.
MRQual is an experienced UK market research agency helping businesses understand their customers, track brand performance and test new ideas.
From questionnaire design to fieldwork and results, we provide dependable research with personal service throughout.
Trusted by brands and research teams including Diageo, Thatchers Cider, Thornton & Ross, L'Oréal, M&S and SPAR.
What we do
We design and deliver online consumer surveys to help you understand your customers, measure brand performance and evaluate new ideas.
Brand and customer research
Understand who buys your products, what matters to them and how they perceive your brand.
Our research includes brand awareness, consideration and loyalty, brand health tracking, usage and attitude studies, purchasing behaviour and customer perceptions.
Product, packaging and concept testing
Find out what consumers think of your ideas before committing to them.
We test packaging designs, product concepts, communications and marketing messages, combining structured questions with open-ended feedback to understand consumer reactions and identify opportunities for improvement.
Research support for consultants and agencies
Need an experienced research partner to support your client work?
We provide questionnaire design, survey programming, respondent recruitment, fieldwork management, data-quality checks and tabulations.
We can handle the research delivery while you manage your client relationships and recommendations.
Good research starts with good questions
A survey is only as useful as the answers it produces.
We believe questionnaire design deserves as much attention as sampling, technology and fieldwork. Questions should be clear, relevant and easy to answer, without unnecessarily burdening respondents.
We combine structured questions with opportunities for people to explain their views in their own words. These open-ended responses can reveal unexpected insights and help us assess how thoughtfully respondents are answering.
Our approach includes:
Careful questionnaire design — asking the right questions in the right way.
Respect for respondents — keeping questionnaires clear, engaging and proportionate.
Soft-launch reviews — where appropriate, checking initial responses before completing fieldwork.
Practical quality control — examining response patterns, completion times, consistency and open-ended answers.
Flexible project management — making sensible adjustments when the evidence suggests they're needed.
The aim is simple: research that produces useful, dependable answers.
Experienced researchers. Personal service.
MRQual is a small, established research agency led by Richard Clark, who has more than 30 years' experience in market research.
We've worked with major brands, smaller businesses, marketing consultants and other agencies.
Our size means you deal directly with experienced researchers throughout your project.
We take care of the practical details, from questionnaire development and programming to managing fieldwork and checking the resulting data.
Carefully managed research, designed around your requirements.
What clients say
Used by brand and insight teams to make real decisions.
“Thank you for the quick turnaround and clear actions from the recent research project. It’s really helped and we now have a clear route to take forwards.”
Philip McTeer, Marketing Director, Thatchers Cider
“You get the richness of qualitative with the robustness of numbers.”
Shomik Ray, Senior Brand Manager, Diageo
“The MRQual team were extremely helpful and flexible with amends and timeline shifts and proactive in their suggestions for survey improvements.”
Mitra Powell, Mitra Powell Associates
“Their checks and insight quality ensured I could use the results with great confidence.”
Hugh Taylor, Former Head of R&D, Calbee
Not sure what research you need?
Sometimes the difficult part isn't conducting the research. It's deciding what to commission in the first place.
There are more research methods, platforms and suppliers available than ever.
MRQual also provides independent advice to help you decide what research is appropriate, assess different approaches and review the evidence before acting on it.
Sometimes the best advice is to simplify a project — or not to commission additional research at all.
Let’s talk about your research
Whether you need a complete online survey or help with a particular part of a project, we'd be happy to discuss your requirements.
You don't need a detailed brief. An outline of what you're trying to find out is a good starting point.