How it works

1. Preparation

Design your discussion guide, recruit your participants, and create your research site (which we call a "study").

2. Set up

Add your questions and any stimulus materials, and invite your participants and viewers to the study.

3. Moderation

Post your questions in one go, or over several hours, days or longer. Moderate the answers as they come through.

4. Analysis

View and filter the results online as they come through, or download them into Word or Excel, or as image/video files.

Alternatively, we can do any (or all) of these for you


Images and videos

Both moderators and participants can upload images, videos and other types of file.


MRQual supports 17 different languages.  New ones can be added on request.

Question types

Questions can be open-ended, or closed poll (single or multi response).

Question controls

Questions can be posted to specific participants, or to all participants.

Visibility controls

Questions can be posted on a one-to-one basis or for group discussion.

Custom branding

Clients can add their own branding, including logos. These can differ by study.

Responsive interface

MRQual has a responsive user interface which displays automatically on any device.


You can have any number of administrator, moderator or viewer/observer  logins.

Languages: Arabic, Chinese (Simplified), Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Somali, Spanish, Swedish, Thai, Turkish


Try for free

You can try out all the features of MRQual for free. Just contact us for a demo account.

Request a quote

Provide us with details of your proposed project, and we will give you a quote.

Pay as you go

Pay online by credit card, according to your usage, based on word-count formula.


An annual subscription is available for frequent or large-scale users of MRQual.



If you don't have the resource in-house, we can run, or help run, projects for you. This can be in the UK or internationally.


We undertake quantitative research, usually to test FMCG concepts, packaging designs, or other creative materials.

Contact us for more information