Mostly branding, NPD, segmentation, and advertising
Mainly qualitative, but increasingly also quantitative.
FMCG, retail, pharma, charity, publishing, gaming, and more.
Predominantly UK, Europe (West and East), US and Asia.
"We have used MRQual for a number of international projects
and have always been very pleased with their work"
Nick Hiddleston, Worldwide Research Director, ZenithMedia