We specialize in online qualitative and quantitative market research

Quantitative research

We run online surveys using a range of quality enhancement measures to ensure the robustness of the results.

Qualitative research

Focus groups are great, but they’re expensive and take time. We provide a fast and effective online alternative.

Qualitative software

With the MRQual software you can run your online qualitative research, with or without our involvement.

Quick guide to what we do and how we differ...

Quantitative research

When we design or script a questionnaire for an online survey we build in various quality control measures. This is the main difference between us and other online survey operators. For example, these include time-controls to prevent respondents from speeding. Such controls need not add to survey cost, but are highly effective in improving the quality of the results.

Qualitative research

We specialize in asynchronous online groups and depth interviews, qualitative communities and panels. In other words, research than runs over a few days, weeks or longer rather than in real-time, such as video or chat room groups. We believe that asynchronous qualitative research has many advantages over real-time research, especially on multi-country projects. 

Qualitative software

The MRQual software platform is designed for asynchronous online qualitative research, including discussion groups, bulletin board focus groups, interviews, diaries, communities and panels. It differs from other software in that it is so easy for participants. This is beneficial because it enhances the participant experience, and therefore also compliance and engagement. 

Online qualitative and quantitative research can now be used in new and interesting ways. For example, qualitative research that gives quantitative results. Please contact us to find out more

Online qualitative and quantitative research insights

A selection of recent blog posts about the practicalities of online research...

Online qualitative research case studies