Quantitative validation for qualitative insight

Ideal for testing concepts, packs and messaging — capturing how people think and feel in their own words.

Robust quantitative metrics, supported by rich verbatim feedback.

Structured design. Controlled scope. Calm interpretation.

Beyond the numbers

Quantitative surveys can capture more than ratings.

When respondents are given space — and carefully structured prompts — they can articulate instinct, emotion and reasoning in their own words. These responses provide the context that makes numeric findings commercially meaningful, particularly in concept and pack testing.

Our surveys combine clear quantitative measures with carefully designed open questions that reveal how people react — not just what they select.

Typically used for

  • Concept testing

  • Packaging design testing

  • Messaging and claim testing

  • Creative and communication testing

How we approach quant

  • We start with the decision — not the questionnaire

  • We keep sample proportionate to the task

  • We avoid unnecessary modules and data theatre

  • We interpret cautiously and commercially

We work with

Independent qualitative researchers and thoughtful brand teams who want quantitative research to clarify decisions — not complicate them. Often used alongside qualitative research to help teams decide which direction to take forward.

Get in touch

If you’d like to discuss a project — or simply sense-check an approach — feel free to call or email.

Richard Clark

Phone: 07776 145660

Email: richard@mrqual.com