We have used MRQual for a number of international projects
and have always been very pleased with their workNick Hiddleston, Worldwide Research Director, ZenithMedia
Agile market research - Examples
Packaging design research
We provide a service that includes development, screening and testing, which is bespoke, robust and fast turnaround
Implicit attitude testing
This is a method which measures the strength of subconscious drivers underlying consumer decision making.
Online qualitative research
Focus groups are great, but they’re expensive and take time. We provide a fast and effective online alternative.
Agile market research - Advantages
Practical advice
We can advise on such areas as sample sizes and sources, demographics, recruitment criteria, and incentives. This can result in time and cost savings for clients.
Fast response
For example, online qualitative research in the UK can typically be completed within days. Even multi-country projects need not take much longer.
Flexible client service
You can design your own discussion guides or questionnaires, or we can do it for you. The same applies with analysis and reporting, recruitment, translation, and other areas.
Further information
Research expertise
The services mentioned above are just some of what we do. They’re our headline acts, so to speak. We also regularly run usage and attitude studies, brand and advertising surveys, and concept tests, for example.
Sector experience
We have worked in retail, food and drink, pharmaceuticals, automotive, financial, games, DIY and homewares, fashion and various other sectors.
Software
You will see in the menu above that we offer software as well as services. This is our tool for online qualitative research, which is designed for clients or agencies that wish to run their own projects
