Focus groups give depth.
Surveys give scale.
We give you both.
People explain their thinking about your ideas — in their own words, on their own, at home.
So you get qualitative depth from a sample large enough for you to make confident decisions.
Focus groups are great for exploring ideas.
But they’re not designed for choosing between options.
This is.
Used to make decisions like:
Choosing between different pack designs
Refining messaging before launch
Comparing campaign routes
Stress-testing concepts before committing budget
Used by insight and brand teams to choose between ideas, including:
Diageo, Sacla, Thornton & Ross, Thatchers Cider, L’Oréal, M&S and SPAR.
Why this matters
Focus groups are great for exploring ideas.
But they’re often used to choose between options — with small samples and group dynamics shaping the outcome.
That makes it hard to know what to back with confidence.
We give you a more reliable way to decide.
Independent responses
A large enough sample to compare options properly
Clear explanations of what’s driving each result
So you can choose with confidence — before investing further.
When this works best
Most teams move straight from exploration into quantitative testing.
But that skips a crucial step.
You’re asked to choose between ideas — based on small samples or early-stage thinking.
This sits in between.
After initial exploration
Before committing to full-scale testing
So you can compare options properly, understand what’s working, and choose what to take forward with confidence.
It’s often used alongside qualitative research — helping teams move from exploration to confident decisions before investing further.
What you actually get
In a recent packaging study, people wrote over 200 detailed comments explaining their reactions.
Here are a few examples.
“The Italian wording makes it look authentic and premium.”
“The label looks classy. Simple and not cluttered.”
“The seal across the top makes it look like a premium product.”
“The Italian wording gives the impression you’re buying a premium product. It gives a bit of a story about what’s in the sauce.”
This is what helps you understand not just what works - but why - so you know what to do next.
From uncertainty to clear decisions
From a recent packaging project
After evaluating packaging options
“We now have a clear direction to take forward, and the confidence to act on it.”
“Quick turnaround, clear actions, and the confidence to move forward.”
Philip McTeer
Marketing Director, Thatchers Cider
“You get the richness of qualitative with the robustness of numbers — and much more confidence in your decisions.”
Shomik Ray
Senior Brand Manager, Diageo
“I was hesitant at first — but the depth of the results was genuinely surprising.”
Jo Marshall
Head of Insight, Thornton & Ross
Why this works
Focused on real decisions
Designed to understand what people think — not just collect ratingsPeople explain their thinking
Responses are in their own words, not selected from predefined optionsIndependent responses
No group influence — so you hear from everyoneSamples you can trust
Large enough to compare options with confidence
Let’s talk through your options
If you’re comparing ideas — or not quite sure what to test next — I’m happy to talk it through.
No pressure. No obligation. Just a practical conversation.
Richard Clark
Founder, MRQual
📞 07776 145660