INSIGHTS
Getting cleaner and richer results from online surveys
Getting cleaner, richer data isn’t just about better sampling or larger numbers. It’s about respecting respondents, keeping surveys realistic, and knowing where human attention starts to fade. In this short series, we share a few quick reads on how we’re using smarter design — and occasionally a touch of AI — to make online quant data sharper, faster, and more reliable.
What UK consumers really think about gene-edited foods
What do UK consumers feel about the use of gene-editing in food products? We decided to find out, by running an exploratory online qualitative research study with 50 grocery shoppers from around the UK.
How consumers think about “use by” and “best before” for yoghurt
In April 2022 it was reported that the Co-op would be changing use by dates to best before dates on all its own-brand yoghurts.
Consumer reaction to the sunflower oil shortage
In late May 2022, the market research team at Deepr Insight conducted an in-depth study, using our virtual moderation methodology, with 60 shoppers.