AI isn’t replacing the data-cleaning process — it’s making researchers notice what they used to miss. From spotting fatigue to revealing design flaws, AI is teaching us to care again about how survey data is created in the first place.

We conducted a qualitative survey, in which we asked respondents whether they would prefer to use a deposit return scheme or continue with their current practice regarding disposing of their used bottles and cans. Most respondents preferred to continue with their current practice.

Many people seem to think that plant-based meat market is set for growth. But we disagree, based on our research with consumers about it.

A usage and attitude study is a type of online survey. It is designed to help brands to understand how, when, where and why their products are used, and by whom.

We have undertaken research with 300 UK grocery shoppers, asking them about the factors that are important to them when buying fruit or vegetables. The results suggest that only a small proportion of these shoppers could be described as “eco-conscious”. This brings into question whether the eco-conscious market is as large as claimed. And that makes the question of whether this market is growing somewhat moot.

We asked 50 UK grocery shoppers about their thoughts on plant-based meat. In this article we summarise what they said, and what this means for the UK market for plant-based meat in 2024 and beyond.

Brand market position is vital for business success. Research reveals key strategies like consistency, consumer perception, and differentiation. Explore how data analytics plays a pivotal role in enhancing brand positioning, keeping your business ahead in the competitive landscape.

Nowadays, open-ended questions can produce great quality verbatim results, thanks to advances in online survey software. In this article we look at how such results can enhance the quality of survey results.

It can be difficult to know the right sample size for any particular survey. In this article we give a practical and consistent way to make this decision.

This easy-to-use sample size calculator will help you to determine the appropriate number of respondents for your next survey.

What do UK consumers feel about the use of gene-editing in food products? We decided to find out, by running an exploratory online qualitative research study with 50 grocery shoppers from around the UK.

In April 2022 it was reported that the Co-op would be changing use by dates to best before dates on all its own-brand yoghurts.

In late May 2022, the market research team at Deepr Insight conducted an in-depth study, using our virtual moderation methodology, with 60 shoppers.

In this article we run through the practical steps of designing, setting up and running a brand awareness survey.

We are thrilled to have been invited to speak on 26th November with the AURA member community on the subject of our new digital qualitative-at-scale methodology, Deepr.

Answers to open-ended questions in online surveys can produce valuable insights in respondents’ own words, which add colour and a human voice to the results.  However, often they can be disappointing, repetitive or appear throw away or low engagement.

With the current disruption to the qual world, it’s not looking feasible to do focus groups for packaging research in the near future. However, various online research methods are an increasingly viable alternative.

When designing a brand awareness survey, there are various questions that typically need to be included in the questionnaire.