INSIGHTS
Getting cleaner and richer results from online surveys
Getting cleaner, richer data isn’t just about better sampling or larger numbers. It’s about respecting respondents, keeping surveys realistic, and knowing where human attention starts to fade. In this short series, we share a few quick reads on how we’re using smarter design — and occasionally a touch of AI — to make online quant data sharper, faster, and more reliable.
Is plant-based meat a growth opportunity?
Many people seem to think that plant-based meat market is set for growth. But we disagree, based on our research with consumers about it.
Outlook for the UK plant-based meat market 2024
We asked 50 UK grocery shoppers about their thoughts on plant-based meat. In this article we summarise what they said, and what this means for the UK market for plant-based meat in 2024 and beyond.