Research support for insight teams
An experienced partner for better research
Good research involves more than selecting a sample and completing fieldwork.
It starts with understanding what the business needs to know, designing questions people can answer thoughtfully, and ensuring the findings provide a sound basis for decisions.
At MRQual, we share that commitment.
We design and deliver online surveys, working alongside in-house insights teams that need an experienced, flexible research partner.
Whether you need a complete study or specialist support with questionnaire development, we can help.
When questionnaires become more complicated than they need to be
Research projects often begin with clear objectives.
Then other stakeholders become involved. More questions are requested, additional topics are introduced and existing measures need to be retained.
Before long, a questionnaire can be trying to do too many things at once.
Sometimes those additional questions are necessary. But they can also increase respondent fatigue, encourage superficial answers and make findings harder to interpret.
And while data cleaning can identify some poor-quality responses, it cannot necessarily correct problems caused by the questionnaire itself.
We help insight teams balance what the business needs to know with what respondents can reasonably be expected to answer.
Making every question count
What does the business genuinely need to know?
And how can we obtain reliable, meaningful answers?
We help insight teams:
Clarify research objectives and priorities.
Identify unnecessary or repetitive questions.
Improve question wording, structure and order.
Make better use of spontaneous, open-ended feedback.
Review early interviews to identify problems before full fieldwork.
Identify potential weaknesses in a questionnaire and recommend practical improvements.
The objective isn't simply to make questionnaires shorter. It's to make them work better.
Complete online consumer research
MRQual designs and delivers online surveys, from questionnaire development and programming through to fieldwork, data checking and analysis.
Our experience includes:
Brand awareness, perceptions and tracking.
Usage and attitude studies.
Product, packaging and concept testing.
Customer and shopper research.
Questionnaire programming and fieldwork management.
Data quality checks, tabulations and analysis.
We combine careful research design with the flexibility and personal service of a small, experienced team.
Research you can use with confidence
Insight professionals need more than a set of tables. They need findings they can explain, defend and use to influence business decisions.
That's why we pay particular attention to questionnaire design, respondent engagement and the quality of the data.
We also believe in constructive challenge. If we think a question is unlikely to produce useful evidence, we'll explain why and suggest an alternative.
Our aim is to be a research partner you can rely on, project after project.
Let's discuss your next research project
Perhaps you need an experienced agency to manage an online survey from start to finish.
Perhaps you're developing a particularly challenging questionnaire, or would welcome an independent perspective before committing to fieldwork.
Whatever your requirements, we'd be happy to discuss how we could help.
Richard Clark
Founder, MRQual