Pilot and testing for performance, aesthetic and premium to ensure the product exceeded user experience across a range of audiences, occasions and applications

3 days of browsing and shopping trials to explore mindset, range, quality and pricing.

Design and delivery of a multi-layered online quant test to hone and prioritise a range launch and sell-in strategy.

Testing messaging and communications in UK, France, Italy, Spain and Germany to ensure a strong trade sell-in and compelling consumer pull.

Brand repositioning and identity refreshment to increase price premium and prepare for international expansion.

Discovering the right brand story and key messages that would engage the hearts and minds of health-minded foodies in a rapidly evolving category.

A predictive, scale view of COVID 19’s impact on the UK’s attitudes to Scotch beef and lamb

How brand perceptions around fresh food could drive more footfall, add differentiation and support premium prices.

Identifying how to optimise for cut-through and impact

Informing a brand strategy for a fickle audience within a week.