Usage and attitude studies
Our U&A studies provide an in-depth understanding of markets in terms of purchasing and consumption behaviour, motivations, barriers and drivers
How we can boost your U&A studies
Reduced workload for respondents means we get their full attention
U&A study questionnaires can be long and boring for respondents, with a great deal of reading involved. We use open-ended questions wherever possible to reduce this workload for respondents so that they give us their full attention for longer.
Extended areas of usage
These questions typically explore such areas as the frequency and circumstances of consumption of the brands and products within the market, but can also extend to areas such as media consumption, shopping behaviour, and brand perceptions or awareness.
Exploring attitudes, thoughts and feelings
As well as questions about behaviour, our U&A studies include questions to explore the key motivations behind purchasing and consumption. This includes investigating people’s attitudes, thoughts and feelings towards products and brands within the market.
“I am very pleased with the research results, as they have provided valuable information to help with decisions I’m in the process of making right now.”
— Judy Hirigoyen, VP Global Marketing, American Pistachio Growers