Decision-grade qualitative insight — without unnecessary complexity
Guided research surveys that get customers to write clear, thoughtful, open-ended answers — giving marketing teams the clarity to move forward earlier.
What we do
We help marketing teams get decision-grade qualitative insight without the overhead of traditional research.
Our guided surveys encourage people to write in detail about what they see, feel and believe — so instead of hurried one-line answers, you get clear, thoughtful open-ended responses you can actually use.
The result is insight that is:
easy to interpret
easy to share internally
and easy to act on
Useful when you need clarity early, not a full research programme.
How we’re different
Senior-led thinking on every project
Depth and scale in the same study
Shorter surveys that get better, more thoughtful answers
Clear written outputs that make decision-making easier
Often removes the need for early-stage focus groups or follow-up quant
When this works best
Use this approach when you need to:
Sense-check early ideas before committing budget
Compare pack or message options
Understand how customers react to language
Identify themes and tensions quickly
Build confidence before running heavier qual
Align internal teams around real customer reactions
How it works
You send a short email outlining what you’re exploring
We design a focused, guided survey
Customers respond in detail, giving depth and breadth at the same time
You receive clear written insight that supports a confident decision
Who we work with
Marketing directors
Insight leads
Founders and CMOs
NPD and innovation teams
Brand consultancies & creative agencies
Challenger FMCG brands
Across food & drink, personal care, home care and speciality FMCG.
How this fits alongside traditional qual
Many teams use our approach before running focus groups. It helps them narrow options, sharpen hypotheses, and avoid unnecessary rounds of heavy research.
Sometimes it removes the need for groups altogether. Other times, it makes them far more focused and productive.
Either way, decisions happen earlier — and with more confidence.