Online surveys - now for qual as well as quant research
We’ve developed a way to elicit meaningful verbatim answers to open-ended survey questions. Sample sizes can be from 30 people to hundreds.
That makes it a fast, affordable alternative to focus groups - already trusted by companies like Diageo and Thatchers Cider
Uncover the truth about your ideas — fast.
When the idea’s fresh — whether it’s from your innovation team, your agency, or the chairman’s kitchen table — it’s hard to know if it’s the right move.
Our agile qual-quant research shows exactly how your core and new customers will respond — from gut-reaction emotional pull to statistically robust purchase intent.
✓ Internal decision guidance — Pick the right concept, pack design, or messaging before committing spend.
✓ External persuasion — Package the results into clear, commercial proof points that give category buyers confidence to list and keep your product.
What we offer
Qualitative Surveys
Capture emotional, instinctive feedback at scale.
Hear what customers really think — without the groupthink of focus groups.
Qual-quant Surveys
Blend depth with numbers for a complete picture.
See the why and the how many — for confident decisions and compelling sell-in stories.
Quantitative Surveys
Robust data for commercial confidence.
Validate concepts, packaging, and messaging with statistically reliable numbers.
From long shots to high-potential — we’ll help you spot the difference before it’s too late.
Whether you’re refining a bold new launch or fine-tuning a proven favourite, MRQual gives you the customer truth you need to move forward with confidence.
Who we have worked with
“We now have a clear route to take forward.”
Quick turnaround, clear actions, and the confidence to move ahead.
— Philip McTeer, Marketing Director, Thatchers Cider