How it works
We use a guided survey method that slows people down and gets them writing in their own natural voice — giving you clearer, more thoughtful insight than typical surveys can provide.
A simple process:
1. We design the right questions
Short, smart and indirect — crafted to draw out thoughtful, nuanced answers.
2. We reach the right people
Carefully selected respondents who are willing to write and reflect, not rush. Samples are usually anywhere from 50-300 people.
3. We run the survey at the right pace
Our approach stops the “speeding” behaviour that kills insight in typical surveys.
4. We analyse answers qualitatively
We read what people actually say — not just code it — to surface themes, patterns and meaning.
5. We deliver clarity, not clutter
You get a clean read on what’s working, what isn’t, and why.
This gives you the depth of qual and the scale of quant — without the hassle of groups.