How it works
A simple, modern way to get deep insight quickly — without focus groups, long surveys or slow processes.
1. We start with a short email or call
Most projects begin with a quick email outlining what you’re exploring.
You don’t need a detailed brief — a few lines are usually enough for us to understand the context.
If helpful, we follow with a short 15–20 minute call to clarify the objectives and recommend the right approach.
We then send a simple proposal so you can see exactly how we’d run the study — and if you’re happy, we get started straight away.
2. We design a smart, simple survey
We write a short set of questions, designed to get people thinking clearly in their own words.
We avoid long lists, grids or forced choices. Instead, we use:
indirect questions
short prompts
behavioural cues
simple, conversational tasks
This produces rich, qualitative-style insight at scale.
3. We collect depth and breadth at the same time
Your study goes to 50–300 people depending on your needs.
Every respondent answers in their own words, producing:
depth: clear motivations, stories, language
breadth: patterns and direction across the whole sample
This replaces the old “qual then quant” two-step process.
4. We analyse using senior interpretation + AI
We combine our own experience with AI-assisted pattern-finding to produce sharp, reliable insight quickly.
You get:
clearer themes
cleaner comparisons
sharper distinctions between ideas
much faster turnaround
5. We deliver an insight-led story
You receive a clear, simple report showing:
what people thought
why they thought it
what this means for your decision
implications for NPD, brand, comms or pack design
No long transcripts. No clutter. Just direction.