Concept, packaging and comms testing
Our testing surveys go beyond traditional surveys by delivering more definitive results, not least due to the added insight via verbatim answers, from targeted audiences.
Three ways we increase the value of your testing results…
Get a definitive outcome with quality verbatim responses
Testing surveys can often lead to mixed results, with no clear winning concept, packing design or communications route. By asking open-ended questions we can analyse the verbatim answers to clarify the results and identify “winners”.
Discover meaningful results from targeted audiences
When we run testing surveys, we ensure that only properly qualifying respondents can take part. This might be people who buy or consume particular categories or brands, or who shop at particular stores. Our surveys can also include booster samples for specific groups or segments of interest to the client.
Gain rich insights for future development
The verbatim answers to our surveys can help to improve the “winning” concepts, packaging designs or comms by identifying the best elements of the “losing” options which could be incorporated into the winners.
Let’s start something
We’d love to show you how to get more value from your online surveys…
Three ways to run packaging research without classic face-to-face focus groups
During the recent disruption to the qual world, it was difficult to do focus groups for packaging research. However, various online research methods offered a viable alternative.