INSIGHTS
Getting cleaner and richer results from online surveys
Getting cleaner, richer data isn’t just about better sampling or larger numbers. It’s about respecting respondents, keeping surveys realistic, and knowing where human attention starts to fade. In this short series, we share a few quick reads on how we’re using smarter design — and occasionally a touch of AI — to make online quant data sharper, faster, and more reliable.
How to undertake a brand awareness survey in 5 easy steps
In this article we run through the practical steps of designing, setting up and running a brand awareness survey.
Brand awareness survey questions: a simple (but complete) guide
When designing a brand awareness survey, there are various questions that typically need to be included in the questionnaire.