INSIGHTS
Getting cleaner and richer results from online surveys
Getting cleaner, richer data isn’t just about better sampling or larger numbers. It’s about respecting respondents, keeping surveys realistic, and knowing where human attention starts to fade. In this short series, we share a few quick reads on how we’re using smarter design — and occasionally a touch of AI — to make online quant data sharper, faster, and more reliable.
What UK consumers really think about gene-edited foods
What do UK consumers feel about the use of gene-editing in food products? We decided to find out, by running an exploratory online qualitative research study with 50 grocery shoppers from around the UK.
How consumers think about “use by” and “best before” for yoghurt
In April 2022 it was reported that the Co-op would be changing use by dates to best before dates on all its own-brand yoghurts.
Consumer reaction to the sunflower oil shortage
In late May 2022, the market research team at Deepr Insight conducted an in-depth study, using our virtual moderation methodology, with 60 shoppers.
Add qual colour, nuance and depth to your quant research
Answers to open-ended questions in online surveys can produce valuable insights in respondents’ own words, which add colour and a human voice to the results. However, often they can be disappointing, repetitive or appear throw away or low engagement.
Brand awareness survey questions: a simple (but complete) guide
When designing a brand awareness survey, there are various questions that typically need to be included in the questionnaire.