INSIGHTS
Getting cleaner and richer results from online surveys
Getting cleaner, richer data isn’t just about better sampling or larger numbers. It’s about respecting respondents, keeping surveys realistic, and knowing where human attention starts to fade. In this short series, we share a few quick reads on how we’re using smarter design — and occasionally a touch of AI — to make online quant data sharper, faster, and more reliable.
Add qual colour, nuance and depth to your quant research
Answers to open-ended questions in online surveys can produce valuable insights in respondents’ own words, which add colour and a human voice to the results. However, often they can be disappointing, repetitive or appear throw away or low engagement.
Three ways to run packaging research without classic face-to-face focus groups
With the current disruption to the qual world, it’s not looking feasible to do focus groups for packaging research in the near future. However, various online research methods are an increasingly viable alternative.